hee hee, I just read it again and had to think hard for a few minutes!!
b a s t a r d i s e d
I agree that partly it is that men are visual (who is most picky about how their men look? Hello, gay men!) but mostly that it is the dang money machine. I think the whole celebrity thing is the money machine, too.
I always think of the old Doonesbury cartoon, where Nichole the feminist is explaining to Boopsie how she is being exploited by B.D., her football player boyfriend. Boopsie listens patiently and then at the end, she exclaims, "ooh, that sounds sexy! what do I have to do to get 'exploited'?!"
I mean, I read that when I was 7 years old, and I thought, way to go, Boopsie! Of course, my very favorite character was Joanie Caucus. Dare to be great, Ms. Caucus!!